What is the best way to market my business - A great website? Google pay per click ads? Social Media? Email campaigns? The answer is all of the above. In order to maintain a healthy reputation and maximize growth, leveraging the benefits of all major online marketing channels is a must. They all play important roles in the sales and marketing process. Tying it all together, accounting for the entire web presence is what formulates the recipe for success.
Social Media Marketing (SMM)
Contrary to popular belief, Social Media Marketing isn't just posting or sharing. It's about building engagement with the people who want to buy your products or services. Facebook, Instagram, Twitter, Pinterest? They all engage customers differently and thus serve their own unique purpose in today's online marketing strategy. Tightly integrating the right social media into your marketing plan is essential for leading, educating, engaging, and converting potential customers.
What is search engine marketing you ask? Pay per click ads and keywords, while key (no pun intended) are only one piece of the puzzle. Recent trends from influential companies such as Google, Bing, Yahoo, and Facebook are focusing more and more on true, organic content and engagement. Having a strong foundation established to back up those keywords and giving customers a place to land when they click through is what makes the sale.
Full E-Mail Building & Management
Email marketing plans are an important facet of any online marketing strategy. They can be used for everything from maintaining customer focus and engagement to educating the public about your business as well as growing your traffic, sales, and leads. Doing it right takes time, experience, and just the right touch to get the results you always felt your business warranted.